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Looking to leverage the product feedback survey template to gather valuable insights from your customers?
Crafting an effective product feedback survey requires careful consideration. You want to ask the right questions in the right way to extract meaningful user sentiment insights. A product feedback survey template can help you here by streamlining the feedback collection process with the most relevant questions.
In this article, we will delve into the potential of product feedback survey templates and a comprehensive collection of them.
A product feedback survey is a powerful tool that serves as a structured means of collecting customer feedback regarding your product or service.
You can use product feedback surveys to do the following things:
Let’s look into some of the best templates for product feedback surveys.
A Likert scale customer product experience survey employs a rating scale to assess various aspects of the product experience. It typically ranges from “very dissatisfied” to “very satisfied.”
Likert scale customer product experience surveys collect quantitative data about customers’ perceptions of your customer experience. It acts as a structured approach to capturing the sentiment of your users. You can then analyze this actionable data to understand your customers and make data-driven decisions to enhance your customer experience.
For example, let’s consider you want to assess your customers’ overall experience with your product. In this situation, you can use the Likert scale customer product experience survey template to set up the survey easily. Deploying it lets your customer service team collect feedback on customers’ overall satisfaction with your product.
The smiley face customer satisfaction surveys are a simple yet effective method for gathering user feedback. It uses a range of smiley faces that represent the different satisfaction levels.
Each smiley face corresponds to a sentiment ranging from highly satisfied to unsatisfied and visually represents user satisfaction. Smiley faces allow users to quickly and easily indicate their overall satisfaction with the product by selecting any smiley face.
For example, you have recently implemented a significant update in the UI of your product. Now, you want to gauge the changes’ impact on user satisfaction. Then you can use a smiley faces customer satisfaction survey template to instantly collect customer feedback about the update.
CES, or customer effort score, survey measures the level of effort customers have to put forth when interacting with your product. It asks your users to rate the effort required to accomplish a specific task or achieve a desired outcome.
A CES survey is a great way to measure the user experience and identify potential pain points. You then easily understand how much effort your existing customers put in and uncover areas where you may improve to enhance customer satisfaction and retention.
Let’s consider you’ve feature tags on your product. You now want to measure its ease of use and overall customer satisfaction. Then you can use a CES survey template to create and send out the survey and gain insight into the level of effort users give when using the feature tag.
The product evaluation survey helps you collect comprehensive expectations from users regarding their experience with a specific feature or product. This product survey collects feedback on desired outcomes of various key aspects of your product. It acts like a product testing survey that assesses your product’s performance and effectiveness.
Its templates comprise thoughtfully crafted questions that prompt respondents to share their goals, objectives, and jobs to be done (JTBDs). As you understand their intended outcome for your product from these product surveys, you can then target our offerings in that exact way.
To optimize your product’s value, you should ensure your offerings align with customers’ needs and goals. These product evaluation survey templates are useful to directly inquire customers about their aimed tasks and objectives from your product.
This survey type empowers your customers to provide valuable feedback and share their ideas for features in your product. It acts as a direct line of communication between your customers and your product development team.
Using product feature request survey templates lets you easily create a collaborative environment where customers feel heard and valued. It fosters a sense of ownership and loyalty among customers while strengthening relationships with them.
The bug report surveys allow you to collect valuable feedback from your customers regarding any bugs, issues, or technical glitches that they encounter. It serves as a proactive approach to identify and address these issues promptly to ensure smooth user experiences.
Bugs can be costly for any product manager as they can hinder user satisfaction, impede workflow efficiency, and increase customer churn. Bug reports can help you here as a valuable source of information that lets you identify and solve bugs urgently.
You can use bug report survey templates to keep passive feedback options available for your customers. It’ll allow them to report as soon as they face any technical bugs while using your product.
The product-market fit (PMF) survey templates can help you easily collect valuable customer feedback and insights while conducting market research. They allow you to understand the importance and relevance of a product or feature to your target audience.
The survey asks customers thought-provoking questions that assess their sentiments and emotional attachment to the product or feature. It enables you to identify potential gaps in your product from what the target market wants and needs.
For example, you can send this product feedback survey to any user who has used your product. Then you can gather honest feedback to determine whether your product has achieved market fit.
NPS or Net Promoter Score survey templates are valuable for assessing customer loyalty and satisfaction. This survey type provides insights into customer sentiment and their likelihood to recommend a product or service to others.
Based on the NPS response, you can categorize customers into 3 groups:
You can further utilize the score label of the respondents to do the following things:
You can follow these best customer feedback survey practices to get better insights from your customers:
Now, we’ll go through the best examples you should follow to enhance your product feedback survey questions.
A notable example of specific feature feedback is Jira’s smiley face customer satisfaction survey in Jira. This approach lets Jira gain actionable insights for new feature releases.
It allows Jira to focus on specific features and gather targeted user feedback. It’s also convenient for customers to provide quick, straightforward feedback on a particular feature.
Another excellent example is Grammarly’s product experience survey with star ratings. Grammarly quickly triggers a feedback question when its users use Grammarly in another app.
It allows users to provide immediate feedback on their experiences while their feelings are fresh. As a result, the quick-to-answer nature of survey questions increases the overall response rate.
Slack uses a personalized introduction in their NPS survey question to build trust and a friendly tone. It sets clear expectations by saying the survey length will be 2 questions and the duration will be less than 60 seconds.
Furthermore, it assures respondents that it reads each response and that none will go unnoticed. The personalization and transparency of Slack increase response rates and encourages users actually to add more insights to the open-ended question.
Miro’s implementation of passive microsurveys is an effective example of collecting customer feedback. This customer satisfaction survey method features an always-on feedback button readily accessible within the platform. It also enables users to quickly send feedback and be a part of the continuous feedback loop.
Miro asks a smiley face product experience survey question that allows users to give feedback about their experiences. There’s also an option for qualitative feedback where users can share their thoughts about Miro.
Monzo’s contextually triggered survey is a well-designed customer satisfaction survey with emojis. This product experience question triggers contextually after a customer service interaction. Monzo further streamlines the process by asking short, concise, and self-explanatory questions. There is also a featured text box for any qualitative feedback from customers.
The right product feedback survey template can be a game-changer in collecting customer feedback for you. Whether assessing customer satisfaction, identifying improvement opportunities, or gauging product-market fit, you can utilize a perfect product feedback survey template!
Want to get started with a product feedback survey template? Get a Userpilot Demo and see how you can harness it to dive deeper into your customer insights.
